Last year Pale Cloud launched their first ever collection and what a collection it was. I’ve been eagerly awaiting their Spring/Summer 2012 collection which is here and it easily surpasses my high expectations. Pale Cloud is the creation of a Norwegian mama called Marion who’s had a penchant for fashion from a very young age. I love her little story where she explains that as a small girl she figured out if she got up early enough she could pick her own clothes before the adults could pick them for her. How sweet is that!
With the new collection, Marion has maintained the soft femininity that underlined the previous collection. What I love about her style is that it’s girly and feminine without any fuss. There are dresses, tops, shorts and jackets, mostly in soft, pale colours that I think any little girl would look super chic in. From my own experience, I bought my 3 year old a dress from the Autumn/Winter 2011 range and she never wants to take it off. If I let her, she would wear it every single day and I can’t really blame her because the compliments do keep flowing. Pale Cloud is a brand not to be missed so check out their collection and don’t be surprised if you want everything. You can also visit Scandinavian Minimall who have a selection and even have a few sale pieces from the previous collection.