Do you know Kids on the Moon?  It has to be one of the coolest kids brands ever!  The clothes all tell a story, it’s about art meeting fashion but beyond that the clothes are always so practical and comfy for kids to wear.  Anya has clothes by Kids on the Moon so I know how easy they are for a kid to wear and still do what kids do. The fabrics too are always practical and designed for repeated wash and wear.  I have featured their collections here in the past and now they’ve launched a brand new line of clothing for modern mums called By the Moon.  Instead of just sharing both the collections with you I thought it would be fun to chat with Magda, the amazingly talented designer behind both the kids and mums range.

Tell us about Kids on the Moon?
Kids on the Moon is a brand that uses dreams and magic to make children’s clothes.  Natural materials and colours are mixed with a lot of imagination, storytelling and fantasy.  The brand is created by three women who also happen to be mothers and who spend their days traveling between the moon, the earth and planet Venus.  Kids on the moon was created three years ago by Magda Rams, the brand’s designer who designs every collection and whose sense of style defines Kids on the Moon.

What did you want to be when you were growing up?
That’s easy – I always wanted to make clothes.  Also as a kid I used to dream a lot and still do. I find children very inspiring and designing clothes for them is a true pleasure.
  On one hand there are no limits to the imagination and fantasies come to life, on the other you have to be sincere and true
 to yourself as kids naturally shun fads and fake hypes.  That’s why at Kids on the Moon we use natural colours and
 comfortable but original styles. The brand is about lightness manifested in a beautiful, well designed manner.
  Our motto is no gravity – there are no limits to our creativity.  Kids on the Moon is where fantasy meets good design
 and quality.  Our collections tell stories from dreams.
  The brand’s name and concept give us unlimited possibilities – just like space or a kid’s imagination.

What led you to start Kids on the Moon?
Kids on the Moon is a natural almost organic outcome of an art education, a career in the fashion industry and being inspired by my own kids.  I’ve always looked for professional independence and wanted to enjoy what I do.  One of the objects that has always been with me is my great-grandmother’s sewing machine. Ever since I remember I was always trying to sew something on it.  Kids on the Moon must have been written in the stars for me.

You create incredible collection after collection.  How do you do it?
At the very beginning, there is a world in which our collection will be set.  This world is a mixture of children’s fantasy and the world of nature with a dose of a grown-up imagination and of course the world of fashion, literature, film and art.  A careful eye will notice quotes from Kubrick’s films, from Mad Max, David Bowie and more.  As a brand inspired by the moonlight and space in general there is a lot of cosmic themes but we are not limiting ourselves to it.  Our current summer collection OCEANIA puts together oceans, lunar seas and …grunge.  In autumn we will get inspired by the TOTAL ECLIPSE and see what happens when the moon takes over making the sun vanish for a while.  So the upcoming collection will be, as always full of mystery, magic and of course – moonlight.

Do you experience creative block?  How do you deal with it?
Creative blocks happen to everyone.  They are a sign that you need to rest and relax, do things you enjoy, run bare feet with your children, read a book and listen to music.  So creative blocks are like little vacations – they pass as soon as you start enjoy them 🙂 (I love this quote – it’s something I’m going to remember and use!)

Aside from your own, which kids clothing line really inspires you?
Featherdrum – for that holiday feeling all year round.

And lastly, if you weren’t a kids clothing designer, what would you be?
I have always been attracted to fashion – so I am sure if it hadn’t been for Kids on the Moon I would design adult clothes.  In fact this is happening already as we have just launched Kids on the Moon’s older sister – a brand called BY THE MOON.  It has been created for all mums and grown up women who live by the sun and dream by the moon, who value comfort, lightness and a little bit of magic every day.

Thank you Magda for your inspiring words.  I am loving the new modern mum collection just as much as the kids collection.  And remember the next time you experience creative block, treat it as a vacation and it’ll fly by!

*I’ve linked up to Mummy’s got style Fashion Friday.