Born in Marrakech in 2003, Zid Zid Kids is a brand of kids homewares, toys and accessories that really stand out from the crowd.  With strong Moroccan design influences their collections are rich and playful.  The other day while browsing Milk Magazine I stumbled across their home… their riad in Marrakech and it was love.  I’m especially crazy for their kiddy spaces which are oozing bohemian charm.  There’s nothing staged about these spaces; I can only really describe it as effortless style, the only kind of style to have.  There are many of their own products scattered around the home which only adds to the incredible charm of the place.  I love the colours chosen for each room, I love the ceiling lights and I love their almost random and ecclectic choice of wall hangings.  In fact, I love it all.