One of my favourite things to do at this time of year is to discover and drool over all the new Spring/Summer collections that start trickling in to the shops.  Not only are they a joy to look at but it also helps me believe that Summer can’t be that far away.  Some of the coolest and prettiest lines I discover each year come from France.  So I went to have a look at what new stuff my sponsors French Blossom have as they hand pick collections from some of the best French designers.  One of the first new collections I found and completely fell for was Emile et Ida.

This new Spring Summer 2013 collection is one that you can’t help but fall in love with.  When I first found out about Emile et Ida I assumed their brand name came from their children’s names as with so many kids brands these days.  But not in this case… instead, it is the first names of the creator’s parents.   This sentiment of loving the past and what it represents is reflected throughout their designs.  The girls clothes are inspired by a love of all things vintage while the boys collections are influenced by the spirit of rock n’ roll of days gone by.  For the girls you’ll find pretty skirts and tops in rich colours complimented with dusty shades and often dotted with flecks of gold.  For the boys there are graphic tees and bright jeans on offer which are all very cool but that mustache tee has got to be my favourite.  The appeal of Emile et Ida lies in it’s effortless, wearable designs that are so chic.  Visit French Blossom to see more of the collection and I know they’re getting a few more pieces this week. 

Photo’s courtesy of Emile et Ida.