My heart is pounding boom-boody-boom, my head is giddy with excitement all because I have discovered Bholu. What beautiful stuff with an equally beautiful ethos behind it. The creation of Aussie designer Jodie Fried, Bholu supports rural and urban communities in India. The artisans hand craft and embroider each piece while the drawings are by children from the underprivileged slums of India. Bholu also supports and helps with the building of schools in India. Respect to Jodie.
Back to the Bholu creations though (lest you think I’ve gone all gooey), they’re oh so high on style injected with lashings of simplicity to create hugely wantable goodies. On offer are cushions, wallpaper, throws, night lights and soft toys all embellished with the sweetest of kiddy drawings. The colours are a combo of bold and neutral often with the subtlest of embroidery which is truly wow. I love it all but if I had to pick a favourite, well I’ve fallen madly for Ignatius Critter. To checkout these wonderful creations, head to the Bholu website and once you’re done drooling, checkout their stockists for retailers in Europe, USA and worldwide.
